There are a lot of businesses out there are trying to use a website to help their business grow. This, of course, in today’s competitive environment is a great idea. However, many of these businesses don’t know or understand all the pieces that go into creating an maintain a website that attracts costumers. Not only do you need to have a visually attractive website that is easy to navigate and works for you costumers, but also your website needs to be attractive to Google and other search engines.
If you aren’t trying to attract new business through your website, then completely disregard what I am about to say. However, if you are trying to grow your business by using your website, either to sell more or just to get more people aware that your business exist, you should at least consider the following information.
Google gets the lion’s share of search traffic (billions of searches a day!), with the other “large” search engines like Yahoo and Bing getting only a few percent each of the remaining search traffic. This means that if you can’t be found with a quick Google search, then very few new costumers have a chance of find your business on the web. Companies that engage in SEO (search Engine Optimization) spend a lot of time figuring out exactly what Google looks for when given a search query, so that they can best serve their clients. Every so often Google updates their search algorithms, causing SEO specialist all over the country scrambling to figure out what has changed.
At the time of writing this blog post, some of the most important things to consider with you business website are areas that are pretty easy to control and fix, but there are a few that take a considerable amount of time to establish. Here are a few things that should be high up on your list:
- Is your website mobile friendly?
- Does you website have a quick response and load time?
- Does you website have quality and unique content?
- Do any external links point to your website?
- Has you website been around awhile?
- Does your website have a social media presence?
- Do you continually create unique content?
Good news! If these things seem like either something you want to invest in improving, or if they seem completely overwhelming to fix, we have solutions for you. We can help you improve your website, your web traffic, and you customer’s satisfaction with you website.
Contact us today by emailing email@example.com or be leaving a message on the contact page!