I will be honest, I have very few of my own ideas. Any success that I find is due to learning lessons that I have learned from institutions that I have been a part of, mentors that have taken the time to develop me, or books that I have read. I will be taking time once a month to publish a blog dedicated to the books that I read that apply directly to developing a sound business. This will be a dry topic at times, but there are many valuable lessons to be gathered in these books, and if no one gets a thing from these post, at the very least it will help to cement these ideas into my own head. So, I guess one could say that some of these posts will ultimately be self-serving.
On to the focus of my first book review, as a part of this blog: The E-Myth Revisited. I have read this book once and came back to a few chapters to revisit ideas twice. The author, Michael E. Gerber, does an excellent job of getting into the head of an entrepreneur. He outlines issues that we have, problems we encounter, what makes us tick, and ultimately what makes us succeed.
Mr. Gerber starts the book by outlining what, in his opinion, makes people become an entrepreneur, and why that initial idea and desire to work for ourselves is not beneficial to the person that we need to be for our business to succeed. This is the point that Mr. Gerber makes his first very important point, and I think it is a point worth sharing with anyone still reading this far down. His point is that many people who go to work for themselves falsely assume that just because they understand the technical work that a business does, then they understand a business that does technical work.
I think that this is a great point to take into consideration. Is your understand of the technical aspects of what your business does getting in the way of you understanding how to run a technical business? Mr. Gerber goes on to say that where your business needs you the most is not in the place of a technician or even in the place of a manager, but in the place of the of the entrepreneur, the dreamer, and the idea guy.
It has been a struggle for me personally to understand and properly apply this reasoning to my business. Although I do understand the importance of being able to run a business with being too involved. It is the same logic that Generals no longer personally lead troops into battle.
He goes on to outline the stages of a business, which directly correlate to the roles the entrepreneur plays in his own business. A business in its infancy must have the entrepreneur in all rolls for it to survive. However, for the business to grow, that must change. The entrepreneur must allow others to be the technicians and the managers so that the entrepreneur can the dreamer and the idea guy. This can not happen while the entrepreneur is filling any other role.
This book is filled with important lessons that other businesses have learned the hard way, and that can be an outstanding resource for us in the small business community. This review has mostly concentrated on the areas of the book that directly relate to the idea of starting a business. That is because it is the most important lesson to me at the moment. And being that I doubt that anyone will actually read that blog post, I am ok with being a bit selfish with my time. It is very likely that I will discuss the deeper concepts of this book in a later blog, as those concepts become more important to the success of REO.
For those that have actually read this and need help removing yourself for the trenches of your own business, let us at REO know, you might be surprised how much pressure is taken off when your website is being handled by someone else. We specialize in SEO, content creation/marketing, and backend management. We can also help to improve the performance of your e-store by increasing conversion rates through applying important lessons learned by other large and medium sized businesses.
I look forward to hearing from you,