Technical SEO can be a boring subject, and it is often neglected by many SEO blogs. So I figured it would be a great topic for my weekly SEO blog post. I tried to figure out a way to do a good overview of technical SEO in one post but realized after a few weeks that it would not be possible for me to do it. So, this will be a multi-part series which will take up the majority of post over the next several weeks. I will also do my best to keep this very technical topic and non-technical as possible, using layman’s terms where every possible.
So, to start with, what exactly is technical SEO? Technical SEO is the aspect of SEO that deals mainly with back-end factors and focuses on how well search engines can find your page and can index the content on those pages. This is in contrast to off-page factors such as link building and on-page factors such as content creation and keywords.
One of the concentrations of technical SEO is increasing page speed by editing the script that makes up every web page. This script can be manipulated in order to decrease image size, make browsers load the page fast, and to help the servers that handle the pages understand the fastest way to load a page.
There are several diagnostic tools available that will list issues that are affecting your website. You can then take these issues and decide if it will be worth your time to optimize your page load speed. I believe that it is worth the time, but not all issues are going to be an easy fix.
Some other aspects of technical SEO include redirects and page codes such as 301 and 302 page redirects and 404 page errors. The wrong redirect can impact page ranks, as can too many 404 errors. When using page redirects, ensure you know if you need a temporary or permanent. And having a lot of bad links leading to 404 errors will also have a negative pact on page rank as well. It might be a good use of time to ask websites with bad links to remove or update them.
Next on the list of important technical SEO is site architecture. This has less of an immediate effect of page rank, and I have yet to find evidence of Google caring about your site architecture, per-say. Who does care about your site architecture is your customer. You want your customer to be able to navigate your site easily, understand where they are on your site, and be able to quickly get to the product they want and then to your cart and checkout page. Confusing, complicated, or cluttered site architecture will decrease the time people spend on your page, will increase cart abandonment, and decrease conversions rates.
All of this is bad and does not use the potential that your website has. But to add insult to injury, all these factors may also lead Google