When it comes to excellent professional websites there are plenty of options for where to host, what content management system (CMS) to use, and who will build it.
Young tech savvy companies can easily get away with doing an in-house build on SquareSpace.com or WordPress.com if limited or no e-commerce functionality is required. The problem comes in when a company wants extended e-commerce functionality, is not tech savvy, or does not have the time or resources in-house to build a website.
So, if you are preparing to build your own website, in order to save money, or to maximize control, here are a few things to keep in mind.
- Use a proven CMS, which can provide a simple back-end and a professional front end. Both WordPress.com and SquareSpace.com and know for ease of use, and professional looking results
- If you need e-commerce functionality, SquareSpace.com is where you should start looking
- If you need a website that focuses on content and blogs, the WordPress.com is for you
- When you think you are done building your website, hire a website or SEO consultant to review your work and ensure that your website accomplishes the goals you need it to